Central Macedonia pitches transport network as logistics gateway to Southeast Europe

Invest in Central Macedonia is promoting Central Macedonia as a trade and logistics hub linking Europe, the Balkans, and the Eastern Mediterranean. The campaign says the region’s ports, roads, rail, airport, and new infrastructure can help companies reach more than 500 million consumers with shorter supply chains and lower costs.

Why it matters: - Central Macedonia is being positioned as a single regional base for companies that need access to multiple national markets. - The transport network is presented as a way to shorten supply chains, lower operating costs, and move goods faster across Southeast Europe. - The campaign says the region can connect businesses to a market of more than 500 million consumers.

What happened: - Invest in Central Macedonia used its Seize the Greatness campaign to showcase the Region of Central Macedonia as a hub for trade and logistics. - The campaign presents the region as a crossroads of Europe, the Balkans, Asia, and the Middle East. - The region is described as offering a fast and reliable route for businesses serving markets across the continent and beyond.

The details: - The Port of Thessaloniki is presented as one of the key gateways of Southeastern Europe. - The port links the Mediterranean with the Balkan hinterland. - The Egnatia Odos motorway runs east to west across Northern Greece. - The main north to south road axis connects Central Macedonia with Athens and the Balkan borders. - Rail connections and Thessaloniki International Airport are part of an integrated transport system. - The network is designed to keep goods and people in motion. - For logistics, distribution, and manufacturing companies, the transport links are framed as a competitive advantage in an international market. - Ongoing investment in transport infrastructure is continuing. - Urban mobility projects, including the Thessaloniki Metro, are part of that investment. - The development of industrial and business zones is also strengthening the region’s logistics role.

Between the lines: - The pitch is not only about geography. It is also about reducing friction for companies that need speed, access, and operational efficiency. - Central Macedonia is being marketed as a place where connectivity is already built into daily business activity. - The message targets investors and firms that want regional reach without setting up separate bases in each market.

What's next: - Regional authorities are expected to keep supporting new projects and business setup in Central Macedonia. - The campaign is inviting investors, entrepreneurs, and companies to consider the region for future growth. - More information is available at the campaign website.