Hai Robotics lands record rack-climbing robot deployment for European fashion retailer

Hai Robotics will equip a new large-scale e-commerce fulfillment center for a leading European fashion retailer with more than 1,500 HaiPick Climb robots. The project is the world's largest deployment of rack-climbing warehouse robots and is designed to boost storage density and throughput at a 30,000-square-meter facility.

Why it matters: - The project sets a new benchmark for warehouse automation in large-scale fashion and e-commerce fulfillment. - More than 1,500 rack-climbing robots in one integrated system signals growing demand for high-density, goods-to-person automation. - The deployment is designed to support rapidly rising online order volumes without sacrificing throughput or storage capacity.

What happened: - Hai Robotics was selected to provide automation technology for a new e-commerce fulfillment center operated by a leading European fashion retailer. - The center will use Hai Robotics' HaiPick Climb system. - The deployment includes more than 1,500 HaiPick Climb robots. - Hai Robotics described the project as the world's largest deployment of rack-climbing warehouse robots. - The retailer already operates multiple HaiPick Systems across Europe and is expanding the partnership with Hai Robotics.

The details: - The facility covers 30,000 square meters. - The system includes 1.2 million double-deep storage locations. - Planned throughput exceeds 24,000 totes per hour. - The operation uses a highly scalable goods-to-person model powered by HaiPick Climb double-deep systems. - Hai Robotics says the upgraded HaiPick Climb solution is designed to maximize storage capacity while maintaining high throughput for omnichannel fulfillment. - Hai Robotics is a global leader in Automated Case-handling Mobile Robot systems, founded in 2016. - Hai Robotics' modular HaiPick Systems combine robotic equipment and software with industry-standard racking and storage infrastructure.

Between the lines: - The scale of the deployment suggests large retailers are moving beyond pilot projects and into enterprise-wide robotic automation. - High-density systems like HaiPick Climb are becoming more attractive as retailers try to balance labor constraints, storage limits and faster delivery expectations. - Peter Guan, general manager at Hai Robotics EMEA, said the project reflects the shift toward highly scalable robotic automation in large fulfillment operations.

What's next: - Hai Robotics will move forward with the deployment as the retailer expands automation across its European network. - The project is likely to serve as a reference point for other large fashion and e-commerce operators evaluating warehouse automation. - Hai Robotics says the installation will reinforce HaiPick Climb as a solution for enterprise-scale fulfillment.

The bottom line: - Hai Robotics just won its biggest rack-climbing robot deal yet, and the scale underscores how fast warehouse automation is moving upmarket.